“…Since ‘Sex and the City’ there hasn’t been a worthy female alternative for guys’ football-
game nights. Meirav Oz’s new novel ‘One Wrong Move’ offers its own version of the story and could be the Israeli counterpart to the cult series.”
When Karnie, a 28 year-old redhead Account Executive starts to work in a big advertising
agency in Tel Aviv, she feels she has made it. And why wouldn’t she? The agency is super chic,
the people are fascinating, the accounts are desirable and the campaigns are trend setting.
Her co-workers at the agency are a colorful bunch of characters, to whom she refers by their
nicknames: Dolce & Gabbana, the hottest girls in the account executive department; Senior
Blonde, her bitchy account supervisor; C.D, the godless sassy creative director; Killer Lady, the
intimidating producer; Big Boss, the ambitious CEO and Ben-Ben, the witty copy writer and
her best friend. In no time, Karnie becomes addicted to her job and can’t point where her work
ends and her life begins.
Not that things on the personal front seem too bright either: Her relationship with her family
is tense and alienated; and she soon gets carried away into a tumultuous loveaffair with a
frustrated artist she meets on a photo shoot.
The reader follows Karnie as she struggles to balance her professional and personal life,
fearing that it would only take one wrong move for her entire world to collapse.
With its contemporary, witty, sharp and rhythmic tone, this novel will make you laugh,
sympathize, and even realize something about the struggle of a generation to find its identity
through a demanding career.
One of the leading characters in this novel is the city of Tel Aviv. One Wrong Move provides the
reader with a unique glimpse into life in this fast-paced and ultra-trendy city on the shores of
Meirav Oz is an Israeli published Author, Screen Writer, Owner of a Talent Recruitment
Agency for Advertising, and a world-wide Speaker with over a decade of managerial
experience in Israel’s leading international Advertising agencies.